Privacy Policy

I. Provider and Data Protection Officer

Provider of the website and responsible person in terms of data protection law is

Soda Lingerie e.U.

Maria-Lassnig-Straße 33/2.03,

1100 Wien,


Geschäftsführerin: Susanna Gangl

Tel.: +43 650 454 275 9


Soda Lingerie e.U. is responsible for the processing of your personal data on this website. You can find all relevant data about the company in the imprint. The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the legal provisions (DSGVO, TKG 2003). This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").


​II. Data processing for the needs-based design of the website

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). We have concluded an order data processing contract with Google for this purpose. The transfer of data to the USA takes place on the basis of the Standard Contractual Clauses (SCC). When our website is accessed, a connection to Google's servers is established via software and data is transmitted to Google's servers, some of which are located in the USA. Google Analytics also uses cookies to store information about website users and to analyse how website users use the website. This website uses the function "Activation of IP anonymisation". This means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. According to Google, Google will use the data collected for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Detailed information on the handling of user data with Google Analytics can be found in the Google privacy policy and privacy policy of Google Analytics.


Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser. This website only uses cookies after you have agreed to their use by clicking the OK button in the cookie information bar. We use cookies to make our offer user-friendly (Art. 6 para. 1 lit. b) and f)). Some cookies remain stored on your terminal device until you delete them. They enable us to recognise your browser on your next visit. If you do not wish this, you can set your browser so that it informs you about the setting of cookies and you only allow this in individual cases. If you deactivate cookies, the functionality of our website may be limited.


III. Contact and data transmission

Data of the user/customer

The user/customer consents to Soda Lingerie processing the personal data provided in the course of a collaboration (company name, first and last name, company registration number, address including any differing billing address, e-mail addresses, telephone numbers, VAT identification number, tax number) for the purpose of providing services and communicating with the customer and for billing purposes. No data is transferred to third parties, with the exception of the transfer to our tax advisor for the fulfilment of our obligations under tax law. In the event of an order, all data from the contractual relationship will be stored until the expiry of the retention period under tax law (7 years).

Contact, Inquiry & Newsletter

If you contact us by e-mail, the data you provide will be stored by us for six months for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent. You have the option of subscribing to our newsletter via our website. To do this, we need your e-mail address and your declaration that you agree to the registration, dispatch and statistical evaluation procedures as well as your rights of objection.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter referred to as "newsletter") only with the consent of the recipients or a legal permission. You will receive information and product and company news with our newsletter.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that you will receive an e-mail after registration in which you will be asked to confirm your registration. This confirmation is necessary so that no one can register with other email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address.

Registration data

To register for the newsletter, it is sufficient to enter your e-mail address. This information is only used to personalise the newsletter. We only use this information to adapt the contents of the newsletter to the interests of our readers.

Legal basis DSGVO

In accordance with the requirements of the Basic Data Protection Regulation (DSGVO) applicable from 22 May 2018, we inform you that consent to the sending of e-mail addresses is given on the basis of Art. 6 1 lit. a, 7 DSGVO as well as § 7 Para. 2 No. 3, or Para. 3 UWG. The use of the dispatch service provider Shopify, the performance of statistical surveys and analyses as well as the logging of the registration process are based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.


IV. Social media presence

Online presence in social media

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. If you follow the links, the respective provider may process your personal data. Please refer to the privacy policy of the provider in this regard.

Data processing by Soda Lingerie

Our social media sites (Facebook, Instagram) serve the purpose of informing you about Soda Lingerie and new developments, services and products from us. Depending on the offer of the respective provider, you may have the opportunity to interact in different ways (comments, recommendations, etc.), e.g. in connection with our social media presence. The interaction of the users is an important criterion for us to conduct targeted marketing. For example, we can determine which posts are read preferentially. We therefore also use the statistics determined by the providers in this regard for our own purposes. If we process personal data of the users in the process, the legal basis for this is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest then consists in particular in targeted information / advertising. You will be informed separately by the providers about the legal basis on which the providers process your data for their own purposes.


V. User rights

Your rights

According to the provisions of the DSGVO (GDPR) and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:

  • Right to rectification (Article 16 DSGVO)

  • Right to erasure ("right to be forgotten") (Article 17 DSGVO)

  • Right to restriction of processing (Article 18 DSGVO)

  • Right to notification - obligation to give notice in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 DSGVO)

  • Right to data portability (Article 20 DSGVO)

  • Right to object (Article 21 DSGVO)

  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DSGVO)

​If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority, which in Austria is the data protection authority ist.


VI. Up-to-dateness of the data protection statement

New legal requirements, business decisions or technical developments may require changes to our data protection statement. The data protection statement will then be adapted accordingly. You will always find the latest version on our website.

Stand: June 2022